Pelatihan Effective Marketing Planning

Pelatihan Effective Marketing Planning

Training Effective Marketing Planning

Effective Marketing Planning

Description Training Effective Marketing Planning

Business competition is getting tougher at the moment, requires companies to be more creative in the face of such competition, one way to create products or services desired by customers and market the product so that it can be accepted by the public. One of the benchmarks for measuring the success of a product or company is through customer satisfaction on the product or the company. To get customer satisfaction or customer satisfication to consider some of the following: consumers expect products or services are of high quality (High Quality), a competitive price (Cost Down), as well as excellent service (On-time Delivery). With so customer satisfaction will be achieved, and is expected to be a loyal consumer (Continuous Customers). Attempts to gaining customer loyalty can be done by the marketing as a marketer of products or services of companies that deal directly with consumers. One of the medium or the method of doing the right marketing by implementing the concept of the marketing mix or marketing mix. This training will provide insight into effective marketing management application and examples of applications of existing concepts in marketing management.


After this training, participants will:

Understanding the concept of marketing management
Implementing Segmentation, Targeting, and Positioning.
Applying the concept of the marketing mix
Make sales forecasting and effective marketing plan
Understanding marketing control management

Training Materials Effective Marketing Planning

1. Marketing Concepts

Definition of Marketing and Marketing Management
Orientation and Philosophy Marketing Management
Marketing Activities.
2. Consumer Behavior

The concept of Consumer Behavior
Characteristics of Market Organization / Business
Process Decision Making Purchases of Individuals and Organizations / Businesses
3. Segmentation, Targeting, and Positioning

Market Segmentation
Target Market
4. Marketing Mix

Product Policy
Price Policy
Promotion Policy
Distribution Policy.
5. Strategy and Planning and Control of Marketing

SWOT Analysis and Business Strategies
Sales Forecasting
Marketing Plan
Control Management Marketing
6. Cover


Participants can be followed by all those interested in this field. It can also be followed by all who want to move on and learn more on this field.


Instructor in Training and Training will be hosted by an expert in this field.


1. Presentation

2. Discussion among participants

3. Case studies

4. Simulation

5. Evaluation

6. Consultation with instructor

Jadwal Pelatihan Lokal Media Training 2023 :

Batch 1 : 14 – 16 Februari 2023

Batch 2 : 4 – 6 April 2023

Batch 3 : 26 – 28 Juni 2023

Batch 4 : 14 – 16 Agustus 2023

Batch 5 : 10 – 12 Oktober 2023

Batch 6 : 5 – 7 Desember 2023

Jadwal Pelatihan Lokal Media


    • MALANG
    • BALI
    • LOMBOK – NTB

Note :

Waktu dan tempat pelaksanaan pelatihan bisa kami sesuaikan dengan kebutuhan peserta.

Investasi Pelatihan Lokal Media Training:

  1. Investasipelatihan selama tiga hari tersebut menyesuaikan dengan jumlah peserta
  2. Apabila perusahaan membutuhkan paket in house training, anggaran investasi pelatihan dapat menyesuaikan dengan anggaran perusahaan.

Fasilitas Pelatihan di Lokal Media Training:

  1. FREE Airport pickup service (Gratis Antar jemput Hotel/Bandara)
  2. FREE Akomodasi ke tempat pelatihan bagi peserta
  3. Module / Handout
  4. FREE Flashdisk
  5. Sertifikat
  6. FREE Bag or bagpackers (Tas Training)
  7. Training Kit (Dokumentasi photo, Blocknote, ATK, etc)
  8. 2xCoffe Break & 1 Lunch, Dinner
  9. FREE Souvenir Exclusive
  10. Training room full AC and Multimedia